Brand assets & marketing resources

We take design and good interface seriously at Finazon. Embodying our commitment to excellence, we recognize the pivotal role that design and user interface play in forging meaningful connections with our audience. Our brand assets are more than just visual elements—they are a testament to our dedication to providing an unparalleled user experience. From the calibrated lines of our logos to the intuitive layouts of our marketing materials, every detail is meticulously crafted to convey not just our brand identity but also a sense of trust and professionalism.

We believe that powerful marketing will help bring continued success for your apps. Use Finazon badges, Finazon product images, and these identity guidelines to effectively promote your app’s availability on the Finazon in all marketing communications.


Name

“Finazon” illustrates our main mission – to create one marketplace for all world financial data.

Meaning

The name "Finazon" cleverly aligns with the concept of a financial data marketplace, drawing inspiration from the renowned Amazon model. The fusion of "Finance" and "Zone" creates a catchy and memorable brand identity, conveying the idea that Finazon is a one-stop destination for all your financial data needs, much like Amazon is for various products. It's a smart and recognizable play on words that instantly communicates the essence of our platform.


Mission

Finazon mission is to accelerate the world's innovation by democratizing and simplifying access to financial data.

Culture & Values

The key ingredients to success at Finazon are our values and our culture. We believe that sharing the same beliefs and principles within a bright surrounding of people leads to the best results

The perfect team.

Our team is like a professional orchestra: we only hire the most skilled maestros and position them in the right spot to perform.

Never settle.

Finazon is for those who always strive for excellence, for those who want to become the best in the world at what they do, for those who would never settle for less. Finazon is for 10x people.

Think smart.

Great reason, sound judgment, and logical thinking is what guides us through decision-taking at Finazon. We take everything to heart with an open mind on the lookout for authenticity and truth.

Just do it.

At Finazon, we don’t make excuses, we make progress. Giving up is not an option for us, and failure is solely a matter which keeps us moving forward. We push through and keep going because determination and cleverness will make us get it done.

Exceed the expectations.

Making our customers happy and building great products is what we love. We are driven by the idea of creating original and straightforward solutions which meet our customer's standards.


Dynamic authority: the black logo.

In the visual spectrum of Finazon, the black logo commands attention with dynamic authority. Its striking contrast emanates strength, making it the go-to choice when a bold presence is required. The black logo is the embodiment of Finazon's unwavering strength, ensuring a powerful representation that leaves a lasting impact, especially in settings that demand a strong and assertive visual identity.

black logo

Versatile adaptability: the white logo.

In the visual spectrum of Finazon, the black logo commands attention with dynamic authority. Its striking contrast emanates strength, making it the go-to choice when a bold presence is required. The black logo is the embodiment of Finazon's unwavering strength, ensuring a powerful representation that leaves a lasting impact, especially in settings that demand a strong and assertive visual identity.

white logo

Usage

Use one Finazon logo per layout or video. Place the badge in a subordinate position to the image or main message so that it isn’t the dominant artwork. Don’t modify, angle, or animate the Finazon logo. Use only the logo artwork provided in these guidelines.

logo usage

YouTube video cover.


Badges

Finazon badges will help your customers to navigate necessary financial info.

Preferred Badge

Use the preferred black badge in all marketing communications.

Alternative Badge

The alternative white badge is designed to give you greater versatility and can be used when the preferred black badge appears visually heavy in the layout. The alternative badge is suitable when only one badge appears in the layout and when it complements the colors used in the layout.

Localized Badge

Finazon provides badge artwork on the translated into regional languages. The service mark Finazon always appears in English. Please, never translate Finazon or create your own localized badge.

Usage

Use one Finazon badge per layout or video. Place the badge in a subordinate position to the image or main message so that it isn’t the dominant artwork. Don’t modify, angle, or animate the Finazon badge. Use only the badge artwork provided in these guidelines.

badge usage

UI / UX

Crafted with your needs in mind, our design principles prioritize an intuitive and efficient journey. As you navigate through the page, each element is thoughtfully designed to provide not just information but an immersive experience that resonates with our brand identity.

Our user-friendly interface is more than a visual treat — it's a commitment to delivering a seamless encounter. Positive first impressions are woven into the fabric of our design, fostering trust and encouraging prolonged engagement. Consistency in our UI ensures a cohesive visual identity, reinforcing brand recognition with every interaction.

Interface principles

Intelligence.

At Finazon, we prioritize smart design in our UX/UI principles. Our goal is to make your digital experience visually appealing and intuitively designed. From easy navigation to cohesive visuals, our approach ensures that every interaction is both seamless and meaningful. Welcome to a user-friendly space where intelligence meets design, crafted just for you.

Minimalism.

We embrace minimalism in our UX/UI design. We focus on simplicity to offer you a clean and efficient digital experience. From straightforward navigation to uncluttered visuals, our design philosophy ensures simplicity meets sophistication. Welcome to a minimalistic space where less is more, providing you with a user-friendly and elegant interface.

Technological.

We give preferences a technological aesthetic that goes beyond the surface. Our design philosophy is rooted in clean visuals, making use of ample white space to create an uncluttered and modern appeal. Unusual and captivating visual moves, coupled with subtle yet interesting animations, define our digital landscape.

Transparent.

Transparency is more than a principle; it's our way of doing things. We believe in being open, honest, and straightforward. You'll find clarity in every interaction, ensuring that what you see is what you get. Welcome to a space where transparency isn't just a value—it's the foundation of our brand.

Intellectual.

Intellect shapes our every move at Finazon. From thoughtful design choices to the content we share, we strive for depth and intelligence. Join us in exploring a space where intellect meets creativity, resulting in an experience that engages the mind.

Abstractness.

At Finazon, we don’t make excuses, we make progress. Giving up is not an option for us, and failure is solely a matter which keeps us moving forward. We push through and keep going because determination and cleverness will make us get it done.

Courage.

Courage is woven into the fabric of Finazon. We take bold steps, embrace innovation, and fearlessly express our identity. From design choices that stand out to campaigns that make a statement, our brand exudes courage. Join us in a space where bravery is not just a value — it's a guiding force that shapes our journey.

Cooperativeness.

Cooperativeness means more than just a professional appearance. It's about unity and collaboration. Our design reflects a sense of togetherness, where every element works harmoniously to convey a cohesive message. Welcome to a brand that values the strength found in unity — a space where cooperativeness is a visual and cultural cornerstone.

Finazon • Marketplace for the Global Financial Data APIs
Finazon is a financial data marketplace covering stocks, forex, cryptocurrencies and beyond. Access real-time, historical and alternative data via API & WebSocket.
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Finazon LLC