Brand assets & marketing resources

We take design and good interface seriously at Finazon. Embodying our commitment to excellence, we recognize the pivotal role that design and user interface play in forging meaningful connections with our audience. Our brand assets are more than just visual elements—they are a testament to our dedication to providing an unparalleled user experience. From the calibrated lines of our logos to the intuitive layouts of our marketing materials, every detail is meticulously crafted to convey not just our brand identity but also a sense of trust and professionalism.

We believe that powerful marketing will help bring continued success for your apps. Use Finazon badges, Finazon product images, and these identity guidelines to effectively promote your app’s availability on the Finazon in all marketing communications.

Name

“Finazon” illustrates our main mission – to create one marketplace for all world financial data.

Meaning

The name "Finazon" cleverly aligns with the concept of a financial data marketplace, drawing inspiration from the renowned Amazon model. The fusion of "Finance" and "Zone" creates a catchy and memorable brand identity, conveying the idea that Finazon is a one-stop destination for all your financial data needs, much like Amazon is for various products. It's a smart and recognizable play on words that instantly communicates the essence of our platform.

Mission

Finazon mission is to accelerate the world's innovation by democratizing and simplifying access to financial data.

Culture & Values

The key ingredients to success at Finazon are our values and our culture. We believe that sharing the same beliefs and principles within a bright surrounding of people leads to the best results

The perfect team.

Our team is like a professional orchestra: we only hire the most skilled maestros and position them in the right spot to perform.

Never settle.

Finazon is for those who always strive for excellence, for those who want to become the best in the world at what they do, for those who would never settle for less. Finazon is for 10x people.

Think smart.

Great reason, sound judgment, and logical thinking is what guides us through decision-taking at Finazon. We take everything to heart with an open mind on the lookout for authenticity and truth.

Just do it.

At Finazon, we don’t make excuses, we make progress. Giving up is not an option for us, and failure is solely a matter which keeps us moving forward. We push through and keep going because determination and cleverness will make us get it done.

Exceed the expectations.

Making our customers happy and building great products is what we love. We are driven by the idea of creating original and straightforward solutions which meet our customer's standards.

Logo

The Finazon logo is a visual manifestation of our commitment to providing comprehensive financial data. Symbolized by the projection of bars, it encapsulates the dynamic and diverse nature of information within our marketplace. This thoughtful design echoes the core of Finazon's essence—a platform where data takes center stage, projected and organized for clarity and accessibility. The logo not only serves as a distinctive visual identity but also encapsulates the richness and depth of financial knowledge waiting to be explored within the Finazon ecosystem.

Black & White logos

Dynamic authority: the black logo.

In the visual spectrum of Finazon, the black logo commands attention with dynamic authority. Its striking contrast emanates strength, making it the go-to choice when a bold presence is required. The black logo is the embodiment of Finazon's unwavering strength, ensuring a powerful representation that leaves a lasting impact, especially in settings that demand a strong and assertive visual identity.

Versatile adaptability: the white logo.

Gray logo

Meet our gray logo variant—a subtle yet powerful embodiment of Finazon's essence. Designed for situations where a more understated presence is key, this logo radiates sophistication. Its muted tones convey a sense of timeless reliability, making it the perfect choice when Finazon plays a supporting role. With clean lines and a touch of gravitas, our gray logo quietly speaks volumes, ensuring a seamless and distinguished representation in any context.

Alternative logo

Dive into the lively world of Finazon's colorful alternative logo—a vivid expression of our dynamic spirit. Bursting with a spectrum of hues, this logo represents the diversity and vibrancy inherent in our financial data marketplace. The interplay of colors signifies the rich variety of insights and information available at Finazon, making it the perfect choice when we want to infuse energy and a sense of excitement into our visual presence.

Usage

Use one Finazon logo per layout or video. Place the badge in a subordinate position to the image or main message so that it isn’t the dominant artwork. Don’t modify, angle, or animate the Finazon logo. Use only the logo artwork provided in these guidelines.

YouTube video cover.

Badges

Finazon badges will help your customers to navigate necessary financial info.

Preferred Badge

Use the preferred black badge in all marketing communications.

Alternative Badge

The alternative white badge is designed to give you greater versatility and can be used when the preferred black badge appears visually heavy in the layout. The alternative badge is suitable when only one badge appears in the layout and when it complements the colors used in the layout.

Localized Badge

Finazon provides badge artwork on the translated into regional languages. The service mark Finazon always appears in English. Please, never translate Finazon or create your own localized badge.

Usage

Use one Finazon badge per layout or video. Place the badge in a subordinate position to the image or main message so that it isn’t the dominant artwork. Don’t modify, angle, or animate the Finazon badge. Use only the badge artwork provided in these guidelines.

UI / UX

Crafted with your needs in mind, our design principles prioritize an intuitive and efficient journey. As you navigate through the page, each element is thoughtfully designed to provide not just information but an immersive experience that resonates with our brand identity.

Our user-friendly interface is more than a visual treat — it's a commitment to delivering a seamless encounter. Positive first impressions are woven into the fabric of our design, fostering trust and encouraging prolonged engagement. Consistency in our UI ensures a cohesive visual identity, reinforcing brand recognition with every interaction.

Interface principles

Intelligence.

At Finazon, we prioritize smart design in our UX/UI principles. Our goal is to make your digital experience visually appealing and intuitively designed. From easy navigation to cohesive visuals, our approach ensures that every interaction is both seamless and meaningful. Welcome to a user-friendly space where intelligence meets design, crafted just for you.

Minimalism.

We embrace minimalism in our UX/UI design. We focus on simplicity to offer you a clean and efficient digital experience. From straightforward navigation to uncluttered visuals, our design philosophy ensures simplicity meets sophistication. Welcome to a minimalistic space where less is more, providing you with a user-friendly and elegant interface.

Technological.

We give preferences a technological aesthetic that goes beyond the surface. Our design philosophy is rooted in clean visuals, making use of ample white space to create an uncluttered and modern appeal. Unusual and captivating visual moves, coupled with subtle yet interesting animations, define our digital landscape.

Transparent.

Transparency is more than a principle; it's our way of doing things. We believe in being open, honest, and straightforward. You'll find clarity in every interaction, ensuring that what you see is what you get. Welcome to a space where transparency isn't just a value—it's the foundation of our brand.

Intellectual.

Intellect shapes our every move at Finazon. From thoughtful design choices to the content we share, we strive for depth and intelligence. Join us in exploring a space where intellect meets creativity, resulting in an experience that engages the mind.

Abstractness.

Courage.

Courage is woven into the fabric of Finazon. We take bold steps, embrace innovation, and fearlessly express our identity. From design choices that stand out to campaigns that make a statement, our brand exudes courage. Join us in a space where bravery is not just a value — it's a guiding force that shapes our journey.

Cooperativeness.

Cooperativeness means more than just a professional appearance. It's about unity and collaboration. Our design reflects a sense of togetherness, where every element works harmoniously to convey a cohesive message. Welcome to a brand that values the strength found in unity — a space where cooperativeness is a visual and cultural cornerstone.